Questions? Feedback? powered by Olark live chat software RealZips for Salesforce.com | About Identifying Potential

RealZips for Salesforce.com

About Identifying Potential

If you create a “heat map” of your company’s revenue, there will most likely be few geographic areas with high revenue. Yet, your marketing and sales team must cover a lot of ground to find the best areas. As your company grows, how can you predict where to find the best potential? 
 
RealZips starts with identifying the underlying potential across all zip codes. For example, you sell a pharmaceutical product to doctors. With the RealZips app, every zip code will contain data related to potential: number of doctors, nurses, hospitals, private practices, etc.
 
With the underlying potential available inside salesforce.com, your marketing and sales teams can focus on geographical areas with the highest aggregated potential, where they efficiently can market and sell to many potential customers. Once the top geographic areas have been identified, it’s good idea to acquire contact information within these areas, for example through Data.com.

Did you find this article helpful?